It’s time to love American made. At least that is the message Chrysler paid $9 million dollars1 to tell us last Sunday during the Super Bowl. And whether you are an American car lover or not, the ad had impact. In fact, most Super Bowl ads do. But why? Is there something that churches can learn from these over-priced ads to help us better reach people for God?
Let’s take a look at three of last weekends Super Bowl ads, and see what we can glean. (You can view these ads here at the Wall Street Journal Super Bowl ad site.)
1. VW “The Force”
According to the Wall Street Journal online survey, this ad is the overwhelming favorite. This is not because people love Star Wars, but because people resonate with the heart of a dad for his son.
As a church, we have to learn to speak the language of the heart. Jesus uses feeling language throughout His ministry to help people understand heavenly issues. He didn’t describe heaven; he told people what the Kingdom of Heaven is like. Today, the name of Jesus may not mean anything to someone in your neighborhood, but the story of the lost sheep speaks to the heart. Make sure to communicate in universal ways that pre-believers can relate too.
2. GoDaddy.com “Girl” (don’t watch this)
Go Daddy’s Super Bowl advertising is well known for READ MORE