by Larry Witzel, Co-Founder & President of SermonView
The key to using your evangelism marketing budget effectively is deciding who you want to reach, then finding the best ways to reach where those people are. There are many ways to reach potential interests: Road signs and banners reach people as they drive by your church neighborhood. Direct mail reaches people in their homes. Your members can take invite cards wherever they go and invite the whole neighborhood.
But, in the modern world, there is one place where people spend a lot of their time. Facebook.
With nearly 2 billion active users, it’s the largest social network in the world, and by a huge margin. Two-thirds of Americans are active on Facebook, spending an average of 50 minutes per day on the platform.
If you want to reach people where they are, Facebook has to be part of your mix. Keep reading to learn the three ways to use Facebook as part of a multi-touch evangelism marketing campaign Continue Reading…